21st March 2014
Exponential's branding is good but cannot be seen or termed as iconic. It seems like it's made from a hardcore mathematical formula, which feels a bit outdated – not like a branding of a highly engaging creative digital advertising company. It should represent the culture adopted and implied in the company.
I tried to design the brand according to company's name and culture.
*Disclaimer : This personal project does not reflect the views or plans of Exponential (www.exponential.com